- Microsoft Corp. bought aQuantive Inc. for $6billion (at a juicy 85% premium per share) Does this means that Microsoft won’t acquire Yahoo for $50 billion?
- Google Inc. buys DoubleClick for $3.1billion
- Yahoo Inc. buys the remaining 80% of Right Media at $680 million
- WPP Group (JWT) acquires 24/7 Real Media Inc. for $649 million
- Publicis was ahead of the wave in December, when it acquired Digitas for $1.3billion cash
These companies are competing for the same advertising budget; advertisers need to keep up with the shifting habits of media consumers and media agencies need to find the most effective ways to communicate commercial messages.
The advertising industry is a continuously moving chessboard. There are new technological developments which are changing the way people think about their opportunities and problems, thus changing the way to advertise and communicate. Just take a look at the recent RPGs or at any blog; the new social networks. Microsoft moved ahead into the world they have been monitoring for years.
This doesn't mean that it's the end for traditional media. Clear Channel is being bought out for $19.5 billion. The buyout is a "significant milestone in radio industry history," said BIA Financial Network radio.
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