Monday, May 28, 2007

Japanese changing their tea for coffee?

Seven hundred of the world’s 13,000 Starbucks stores are in Japan, and in need of expansion; especially in the crowded urban areas.

Tea loving Japanese are changing their preference to coffee. Is a single brand responsible of changing this millennia-old habit? If so, which brand?

This brand is The West. After the West proved military superiority to Japan by the 1800s, Japan wanted to become as powerful as those countries. This was the dawn of great Japanese traditions and the beginning of westernization. So coffee drinking is only one the acquired western habits that is displacing the tea tradition.

But is coffee drinking originally from the West and tea drinking originally from Japan?

No comments: