Hollywood Targets Gen X

The recent (and upcoming) releases appeal mainly to Generation Xers:

• Rambo
• Jaws
• Iron Man
• Speed Racer
• Indiana Jones and the Kingdom of the Crystal Skull
• Star Trek XI
• James Bond 22
• Where the wild things are
• Get Smart
• The Incredible Hulk

Plus the recent releases of DVDs such as Gremlins and Goonies, tells that Hollywood knows that Gen Xers, in their 30s and 40s, are in their peak purchasing power. The previous generations, the Baby Boomers, are now the avalanche of applications to social security.